B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- dtc brands growth rate for India DTC brands (2021)
The growth rate of DTC brands in India was 20% in the two years prior to late 2021 according to a Times of India report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Times of India
Primary
Tier C
https://mmaglobal.com/articles/creating-mobile-marketing-roadmap-scaling-sustainable-growth-dtc-ecom… ↗
Source Article
Creating a Mobile Marketing Roadmap: Scaling Sustainable Growth for DTC eCommerce Apps
Original Research
Times of India
· Original study ↗
Methodology
Growth rate over the two years prior to Dec 2021, per TOI report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India DTC brands: 20% dtc brands growth rate. Source: Times of India (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-dtc-brands-growth-rate-past-two-years
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<blockquote cite="https://lighthousedata.io/data/india-dtc-brands-growth-rate-past-two-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- dtc brands growth rate for India DTC brands<br><small>Source: Times of India (2021) · <a href="https://lighthousedata.io/data/india-dtc-brands-growth-rate-past-two-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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