B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80,000,000
80,000,000 -- connected tv households for India connected TV market (2025)
The number of connected TV (CTV) households in India is projected to reach 80 million by 2025.
- Projected figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-roi-strategies-ads ↗
Source Article
Maximize ROI with Advanced Google Ads Strategies | Topkee
Singapore
In today’s digital-first world, Google Ads has become an indispensable tool for businesses aiming to reach their target audiences and drive growth. From small startups to global enterprises, Google Ads offers unparalleled opportunities to connect with customers at the right moment. However…
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Projection cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India connected TV market: 80,000,000 connected tv households. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ctv-households-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-ctv-households-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80,000,000</strong> -- connected tv households for India connected TV market<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/india-ctv-households-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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