B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- ctv market cagr for India CTV advertising market (2026)
GroupM expects CTV in India to grow at a CAGR of 47% over the next 5 years to reach $395 million by 2027.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://agencyreporter.com/addressing-indias-biggest-misconceptions-about-ctv-2/ ↗
Source Article
Addressing India’s biggest misconceptions about CTV
Original Research
GroupM
· Original study ↗
Methodology
GroupM forecast cited by article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India CTV advertising market: 47% ctv market cagr. Source: GroupM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ctv-cagr-47-percent-groupm
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<blockquote cite="https://lighthousedata.io/data/india-ctv-cagr-47-percent-groupm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ctv market cagr for India CTV advertising market<br><small>Source: GroupM (2026) · <a href="https://lighthousedata.io/data/india-ctv-cagr-47-percent-groupm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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