B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- non metro creator share for India creator economy (2025)
Non-metro cities account for 66% of India's total creator population in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Indian School of Business (ISB) and HashFame
Primary
Tier B
https://www.thereelstars.com/biz/indias-creator-economy-has-left-the-metros-behind-heres-what-the-da… ↗
Source Article
India's Creator Economy Has Left the Metros Behind. Here's What the Data Reveals
Biz
India’s Creator Economy Has Left the Metros Behind. Here’s What the Data Reveals
66% of India's creators now come from non-metro cities, marking a major shift in the country's creator economy.
India’s creator economy is no longer centred around Mumbai, Delhi or Bengaluru. A new report from the I…
Original Research
Indian School of Business (ISB) and HashFame
· Original study ↗
Methodology
ISB and HashFame report 'Understanding the Canvas of India's Creator Economy'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India creator economy: 66% non metro creator share. Source: Indian School of Business (ISB) and HashFame (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-creators-non-metro-share-2025
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<blockquote cite="https://lighthousedata.io/data/india-creators-non-metro-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- non metro creator share for India creator economy<br><small>Source: Indian School of Business (ISB) and HashFame (2025) · <a href="https://lighthousedata.io/data/india-creators-non-metro-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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