B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- counterfeit product share for Indian cosmetics market (2026)
Nearly 25% to 30% of products sold in Indian markets may be spurious or counterfeit.
- Estimated range from one source (25% to 30%)
- Refers to products sold in Indian markets generally, not strictly limited to cosmetics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ogmento.io
Primary
Tier C
https://ogmento.io/blog/why-72-of-indian-beauty-sales-still-happen-offline/ ↗
Source Article
D2C Beauty Brands India 2026 and the Offline Beauty Market India
What this means for D2C beauty brands and how they can win in 2026 through smarter hybrid retail strategies
India’s BPC industry, valued at USD 28 billion in 2025, generated 72% (USD 20.16 billion) from offline retail and 28% (USD 7.84 billion) from online platforms.
Now, imagine this: in a country …
Original Research
ogmento.io
· Original study ↗
Methodology
Range 25-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian cosmetics market: 25% counterfeit product share. Source: ogmento.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-counterfeit-cosmetics-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-counterfeit-cosmetics-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- counterfeit product share for Indian cosmetics market<br><small>Source: ogmento.io (2026) · <a href="https://lighthousedata.io/data/india-counterfeit-cosmetics-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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