B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of businesses unable to measure marketing returns for Indian businesses (2025)
Roughly 72% of Indian businesses are running marketing programmes where they cannot reliably connect their marketing spend to closed revenue or answer what they got for their budget.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magicworksitsolutions.com
Primary
Tier C
https://magicworksitsolutions.com/blog/why-strategic-digital-marketing-firms-are-critical-for-busine… ↗
Source Article
Why Strategic Digital Marketing Firms Drive Business Growth in India
The Short Answer
Indian businesses collectively spend over Rs 30,000 crore annually on digital marketing. That figure has been growing at roughly 25% CAGR for the past five years, driven by increased internet penetration, the explosion of social commerce, and a fundamental shift in how Indian consum…
Original Research
magicworksitsolutions.com
· Original study ↗
Methodology
Agency blog claim, likely derived from the IAMAI 28% figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian businesses: 72% share of businesses unable to measure marketing returns. Source: magicworksitsolutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-businesses-cannot-answer-marketing-roi-72
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<blockquote cite="https://lighthousedata.io/data/india-businesses-cannot-answer-marketing-roi-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of businesses unable to measure marketing returns for Indian businesses<br><small>Source: magicworksitsolutions.com (2025) · <a href="https://lighthousedata.io/data/india-businesses-cannot-answer-marketing-roi-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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