B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- marketing attribution rate for Indian businesses (2025)
Only 28% of Indian businesses can reliably connect their marketing spend to closed revenue.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAMAI
Primary
Tier C
https://magicworksitsolutions.com/blog/why-strategic-digital-marketing-firms-are-critical-for-busine… ↗
Source Article
Why Strategic Digital Marketing Firms Drive Business Growth in India
The Short Answer
Indian businesses collectively spend over Rs 30,000 crore annually on digital marketing. That figure has been growing at roughly 25% CAGR for the past five years, driven by increased internet penetration, the explosion of social commerce, and a fundamental shift in how Indian consum…
Original Research
IAMAI
· Original study ↗
Methodology
IAMAI research on marketing spend attribution capability among Indian businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian businesses: 28% marketing attribution rate. Source: IAMAI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-businesses-attribution-28-percent
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<blockquote cite="https://lighthousedata.io/data/india-businesses-attribution-28-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketing attribution rate for Indian businesses<br><small>Source: IAMAI (2025) · <a href="https://lighthousedata.io/data/india-businesses-attribution-28-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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