B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.8%
16.8% -- ad revenue growth rate for India advertising (2023)
India's advertising revenue is projected to grow by 16.8% in 2023.
- Forecast based on a 2022 GroupM study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://agencyreporter.com/advertising-and-marketing-trends-2023/ ↗
Source Article
Advertising and marketing trends that will continue to remain relevant in 2023
Original Research
GroupM
· Original study ↗
Methodology
GroupM 2022 study forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India advertising: 16.8% ad revenue growth rate. Source: GroupM (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ad-revenue-growth-2023
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<blockquote cite="https://lighthousedata.io/data/india-ad-revenue-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.8%</strong> -- ad revenue growth rate for India advertising<br><small>Source: GroupM (2023) · <a href="https://lighthousedata.io/data/india-ad-revenue-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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