B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.9%
10.9% -- advertising industry growth rate for India advertising industry (2020)
The advertising industry in India was estimated to grow by 10.9% by the end of 2020.
- Pre-pandemic estimate that was subsequently disrupted by COVID-19
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DAN (Dentsu Aegis Network)
Primary
Tier C
https://www.3dotsdesign.in/blog/advertising-essentials-for-startup-agencies/ ↗
Source Article
Advertising essentials for startup agencies - 3 Dots Design Pvt. Ltd. | Blog
Every year in India, thousands of aspiring businessmen start their own businesses. Being one of the world’s biggest emerging economies, India stands full of such untapped entrepreneurial potential. However, not all startups touch the skies of glory. There are some essentials that must be undertaken …
Original Research
DAN (Dentsu Aegis Network)
· Original study ↗
Methodology
Cites DAN report via Business Insider India
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India advertising industry: 10.9% advertising industry growth rate. Source: DAN (Dentsu Aegis Network) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ad-industry-growth-2020
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<blockquote cite="https://lighthousedata.io/data/india-ad-industry-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- advertising industry growth rate for India advertising industry<br><small>Source: DAN (Dentsu Aegis Network) (2020) · <a href="https://lighthousedata.io/data/india-ad-industry-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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