B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- ota share of total bookings for Independent hotels outside major urban destinations (2025)
Independent hotels, particularly those located outside major urban destinations, may rely on OTAs for as much as 70% of their total bookings.
- Upper-bound estimate ('might rely on OTAs for as much as 70%')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hotelanalyst
Primary
Tier C
https://www.mycloudhospitality.uk/blog/how-to-choose-otas-for-small-hotel-property ↗
Source Article
How to Choose OTAs for Small Hotel Property
OTAs are consumers' favorites for so many reasons. They allow potential customers to compare different prices, locations, room options and dates in order to pick the most suitable and convenient option. They also offer honest unpaid reviews by previous guests who are willing to share their honest op…
Original Research
Hotelanalyst
· Original study ↗
Methodology
Upper-bound figure cited from Hotelanalyst.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Independent hotels outside major urban destinations: 70% ota share of total bookings. Source: Hotelanalyst (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/independent-hotels-ota-share-total-bookings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/independent-hotels-ota-share-total-bookings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ota share of total bookings for Independent hotels outside major urban destinations<br><small>Source: Hotelanalyst (2025) · <a href="https://lighthousedata.io/data/independent-hotels-ota-share-total-bookings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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