C
Evidence Grade C
Use with Hedging
Dated
68%
68% -- ad spend growth rate for Worldwide Corporations (2013)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Infogroup Targeting Solutions and Yesmail Interactive
Primary
Tier B
http://www.brafton.com/news/smarter-content-marketing-brands-get-serious-about-analytics-in-2013 ↗
Source Article
Smarter content marketing: Brands get serious about analytics in 2013 | Brafton
Data analysis has become an essential component of content marketing. Businesses with complex strategies that include editorial calendars and numerous media distribution channels must understand which messages and avenues deliver the greatest ROI. A recent study by Infogroup Targeting Solutions and …
Also cited by
Original Research
Infogroup Targeting Solutions and Yesmail Interactive
· Original study ↗
Methodology
Source: Infogroup Targeting Solutions and Yesmail Interactive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Worldwide Corporations: 68% ad spend growth rate. Source: Infogroup Targeting Solutions and Yesmail Interactive (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase_data_spending_2013
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<blockquote cite="https://lighthousedata.io/data/increase_data_spending_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- ad spend growth rate for Worldwide Corporations<br><small>Source: Infogroup Targeting Solutions and Yesmail Interactive (2013) · <a href="https://lighthousedata.io/data/increase_data_spending_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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