B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- profit increase rate for businesses with increased customer retention (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Bain & Company
Primary
Tier A
https://www.maxio.com/blog/3-ways-to-reduce-customer-churn ↗
Source Article
3 Ways to Reduce Customer Churn
One of the most prominent hurdles SaaS companies face is how to track and reduce customer turnover, or churn. If you’re not careful, your business could find itself stuck on the dreaded “customer acquisition treadmill” and bleeding cash.
While churn can be measured monthly or annually, no matter how…
Original Research
Bain & Company
· Original study ↗
Methodology
According to Bain & Company
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
businesses with increased customer retention: 25% profit increase rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-profits-with-customer-retention
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<blockquote cite="https://lighthousedata.io/data/increase-in-profits-with-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase rate for businesses with increased customer retention<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/increase-in-profits-with-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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