B Evidence Grade B Graded under review Safe to Cite Current

25%

25% -- profit increase rate for businesses with increased customer retention (2026)

2026  · Bain & Company

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Attribution: Bain & Company View source
Lighthouse Research Team
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Source verified Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
businesses with increased customer retention
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Bain & Company Primary Tier A
https://www.maxio.com/blog/3-ways-to-reduce-customer-churn ↗
Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction
Source Article
3 Ways to Reduce Customer Churn
One of the most prominent hurdles SaaS companies face is how to track and reduce customer turnover, or churn. If you’re not careful, your business could find itself stuck on the dreaded “customer acquisition treadmill” and bleeding cash. While churn can be measured monthly or annually, no matter how…
Original Research
Bain & Company · Original study ↗

According to Bain & Company

Methodology documented
Channelcommon_crawl
Plain Text
businesses with increased customer retention: 25% profit increase rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-profits-with-customer-retention
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<blockquote cite="https://lighthousedata.io/data/increase-in-profits-with-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase rate for businesses with increased customer retention<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/increase-in-profits-with-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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