B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- consumer trust loss inconsistent contact info for consumers (2026)
76% of consumers lose trust in a business when they find inconsistent contact information online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neustar Localeze
Primary
Tier B
https://klientauthority.com/5-local-seo-mistakes-that-are-quietly-killing-your-small-business/ ↗
Source Article
5 Local SEO Mistakes That Are Quietly Killing Your Small Business - Klient Authority
Have you ever wondered why your business doesn't show up when people search for your services online? Or why your phone isn't ringing even though you know people need what you offer?
In most cases, the problem isn't competition or bad luck. It's a handful of simple local SEO mistakes that quietly pu…
Original Research
Neustar Localeze
· Original study ↗
Methodology
Cited from Neustar Localeze research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 76% consumer trust loss inconsistent contact info. Source: Neustar Localeze (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inconsistent-nap-trust-loss
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<blockquote cite="https://lighthousedata.io/data/inconsistent-nap-trust-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumer trust loss inconsistent contact info for consumers<br><small>Source: Neustar Localeze (2026) · <a href="https://lighthousedata.io/data/inconsistent-nap-trust-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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