B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- attendee motivation rate for incentive travel program attendees (2025)
91% of incentive trip attendees report that the trips are highly motivating.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incentive Research Foundation (IRF) / SITE / Oxford Economics
Primary
Tier B
http://alleyoop.io/appointment-setting/presidents-club-venues/ ↗
Source Article
Lead generation for incentive
Original Research
Incentive Research Foundation (IRF) / SITE / Oxford Economics
· Original study ↗
Methodology
Cited to 2025 Incentive Travel Index (IRF / SITE / Oxford Economics)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
incentive travel program attendees: 91% attendee motivation rate. Source: Incentive Research Foundation (IRF) / SITE / Oxford Economics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/incentive-trip-attendees-motivating-91pct
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<blockquote cite="https://lighthousedata.io/data/incentive-trip-attendees-motivating-91pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- attendee motivation rate for incentive travel program attendees<br><small>Source: Incentive Research Foundation (IRF) / SITE / Oxford Economics (2025) · <a href="https://lighthousedata.io/data/incentive-trip-attendees-motivating-91pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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