B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- consumer sentiment ad authenticity for active military and veterans (2025)
Over 67% of active military and veterans say they are less likely to consider buying a product or service if military images within an ad have obvious errors.
- Source states 'Over 67%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
March Marketing
Primary
Tier B
https://www.marchcorp.com/take-action-1 ↗
Source Article
Connecting Brands — March Marketing
Military affinity is powerful, yet misunderstood
86% of active military & veterans say their military service experience influences
the decisions they make in their life
Creates both direct affinity and halo effect for a brand: for many companies military is their top
(or only) affinity program
Busi…
Original Research
March Marketing
· Original study ↗
Methodology
Survey of active military and veterans reported by March Marketing; value stated as 'over 67%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
active military and veterans: 67% consumer sentiment ad authenticity. Source: March Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inauthentic-military-ads-turnoff-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/inauthentic-military-ads-turnoff-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer sentiment ad authenticity for active military and veterans<br><small>Source: March Marketing (2025) · <a href="https://lighthousedata.io/data/inauthentic-military-ads-turnoff-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.