B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- professionals saying tools inadequate for data cleansing for B2B marketing and demand-gen professionals (2025)
55% of B2B marketing and demand-gen professionals say their current tools are inadequate for data cleansing and enrichment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integrate & Demand Metric
Primary
Tier C
https://www.datamagnet.co/post/lead-enrichment-accuracy-challenges/ ↗
Source Article
6 Lead Enrichment Accuracy Challenges (+ Fixes)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 19, 2026. Statistics are sourced from named third-party research; verify current figures before citing them elsewhere.
6 Challenges in Lead Enrichment Accuracy [+ How…
Original Research
Integrate & Demand Metric
· Original study ↗
Methodology
Integrate & Demand Metric, State of Marketing Data 2025
Methodology documented
Segmentation
IndustryB2B
RegionUS
RoleDemand Gen
Cite this stat
Plain Text
B2B marketing and demand-gen professionals: 55% professionals saying tools inadequate for data cleansing. Source: Integrate & Demand Metric (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inadequate-cleansing-tools-2025
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<blockquote cite="https://lighthousedata.io/data/inadequate-cleansing-tools-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- professionals saying tools inadequate for data cleansing for B2B marketing and demand-gen professionals<br><small>Source: Integrate & Demand Metric (2025) · <a href="https://lighthousedata.io/data/inadequate-cleansing-tools-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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