B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- in store sales share for global retail sales (2024)
In-store sales account for 90% of all sales worldwide.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MartechAsia
Primary
Tier B
https://martechasia.net/news/zitcha-solves-in-store-retail-media-measurement-with-venvee-partnership… ↗
Source Article
Zitcha solves in-store retail media measurement with Venvee partnership | MartechAsia
Australian retail media platform Zitcha has launched a solution for in-store retail media measurement, which has been one of the toughest challenges for retail media networks.
Zitcha has partnered with US-based Venvee to give retail media networks and their brand partner advertisers a game-changing …
Original Research
MartechAsia
· Original study ↗
Methodology
Cited in MartechAsia article; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail sales: 90% in store sales share. Source: MartechAsia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-store-sales-share-worldwide
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-store-sales-share-worldwide" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- in store sales share for global retail sales<br><small>Source: MartechAsia (2024) · <a href="https://lighthousedata.io/data/in-store-sales-share-worldwide" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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