B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- wasted in store marketing percentage for in-store marketing (POP advertising) (2024)
Up to 50% of in-store marketing is wasted according to a study by the CMO Council's Marketing Supply Chain Institute.
- The source notes 'up to 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Council Marketing Supply Chain Institute
Primary
Tier B
https://www.accustore.com/blog/cutting-waste-in-monthly-sign-kits-best-practices/ ↗
Source Article
Cutting Waste in Monthly Sign Kits: Best Practices and Tips - AccuStore
Cutting Waste in Monthly Sign Kits: Best Practices and Tips
November 12, 2024 by Alletta Jackson – Retail pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
In more than 100 years of POP advertising, you could sa…
Original Research
CMO Council Marketing Supply Chain Institute
· Original study ↗
Methodology
Study by the CMO Council's Marketing Supply Chain Institute, cited by AccuStore blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
in-store marketing (POP advertising): 50% wasted in store marketing percentage. Source: CMO Council Marketing Supply Chain Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-store-marketing-wasted-cmo-council
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<blockquote cite="https://lighthousedata.io/data/in-store-marketing-wasted-cmo-council" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- wasted in store marketing percentage for in-store marketing (POP advertising)<br><small>Source: CMO Council Marketing Supply Chain Institute (2024) · <a href="https://lighthousedata.io/data/in-store-marketing-wasted-cmo-council" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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