B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of organizers rating in person events top marketing channel for event organizers (2025)
78% of organizers say in-person conferences and summits are their organization's most impactful marketing channel.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizzabo
Primary
Tier B
https://yellowhouseevents.com/what-is-a-corporate-event/ ↗
Source Article
What Is a Corporate Event? The Ultimate Guide for Businesses
What Is a Corporate Event? (And Why Most of Them Are Forgettable)
Jun 17, 2026
A corporate event is a planned business event with a clear objective, designed to bring together employees, clients, partners, board members, business leaders, or other key stakeholders. It can take many forms, from leade…
Original Research
Bizzabo
· Original study ↗
Methodology
Survey finding cited from Bizzabo's 2025 Event Benchmarking Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event organizers: 78% share of organizers rating in person events top marketing channel. Source: Bizzabo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-person-events-top-marketing-channel-2025
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<blockquote cite="https://lighthousedata.io/data/in-person-events-top-marketing-channel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of organizers rating in person events top marketing channel for event organizers<br><small>Source: Bizzabo (2025) · <a href="https://lighthousedata.io/data/in-person-events-top-marketing-channel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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