B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- share of mobile app revenue for In-app purchases (global mobile app market) (2026)
In-app purchases accounted for 65% of worldwide mobile app revenue according to a 2026 Sensor Tower report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/launch-scale-apps-2026-growth-guide/ ↗
Source Article
App Launch & Scale: 2026 Growth Tactics for Marketers
Original Research
Sensor Tower
· Original study ↗
Methodology
Attributed to a 2026 Sensor Tower report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-app purchases (global mobile app market): 65% share of mobile app revenue. Source: Sensor Tower (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-app-purchases-mobile-app-revenue-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-app-purchases-mobile-app-revenue-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of mobile app revenue for In-app purchases (global mobile app market)<br><small>Source: Sensor Tower (2026) · <a href="https://lighthousedata.io/data/in-app-purchases-mobile-app-revenue-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.