B
Evidence Grade B
Safe to Cite
Dated
1%
1% -- viewability concern rank for agency respondents (2018)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
PubMatic and Forrester Consulting
Primary
Tier B
https://www.insiderintelligence.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid… ↗
Source Article
How Are Marketers Measuring Ad Viewability In Mobile Apps?
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Original Research
PubMatic and Forrester Consulting
· Original study ↗
Methodology
PubMatic and Forrester Consulting survey
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
agency respondents: 1% viewability concern rank. Source: PubMatic and Forrester Consulting (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-app-ad-viewability-challenge-agency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-app-ad-viewability-challenge-agency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- viewability concern rank for agency respondents<br><small>Source: PubMatic and Forrester Consulting (2018) · <a href="https://lighthousedata.io/data/in-app-ad-viewability-challenge-agency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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