B Evidence Grade B Graded under review Safe to Cite Recent

62%

62% -- impulse purchase influence rate for consumers (2025)

2025  · ogmento.io

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Attribution: ogmento.io View source
Lighthouse Research Team
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Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
ogmento.io Primary Tier C
https://ogmento.io/blog/turn-curiosity-into-conversions-with-branded-vending-machine-marketing-strat… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Turn Curiosity Into Conversions with Branded Vending Machine Marketing Strategy
The Role of Branded Vending Machines in Shaping Modern Retail Branded vending machines are transforming modern retail by combining smart automation with high-impact branding and customer engagement. Branded vending machines are rapidly becoming a core part of modern retail and D2C growth strategies.…
Original Research
ogmento.io · Original study ↗

Unattributed study cited in vendor blog

Methodology documented
Industrymarketing
Plain Text
consumers: 62% impulse purchase influence rate. Source: ogmento.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impulse-purchase-branding-influence-62
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<blockquote cite="https://lighthousedata.io/data/impulse-purchase-branding-influence-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- impulse purchase influence rate for consumers<br><small>Source: ogmento.io (2025) · <a href="https://lighthousedata.io/data/impulse-purchase-branding-influence-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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