B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
13%
13% -- ad enjoyment lift for consumers in-market for the product (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MAGNA Media Trials & Yahoo
Primary
Tier A
https://mediabuzz.asia/new-study-by-magna-yahoo-urges-marketers-to-pair-media-placement-with-quality… ↗
Source Article
New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performanc…
Original Research
MAGNA Media Trials & Yahoo
· Original study ↗
Methodology
MAGNA Media Trials and Yahoo study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers in-market for the product: 13% ad enjoyment lift. Source: MAGNA Media Trials & Yahoo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/improved-visuals-enjoy-lift-13
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<blockquote cite="https://lighthousedata.io/data/improved-visuals-enjoy-lift-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ad enjoyment lift for consumers in-market for the product<br><small>Source: MAGNA Media Trials & Yahoo (2025) · <a href="https://lighthousedata.io/data/improved-visuals-enjoy-lift-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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