B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- impression volume decrease for Dynamic Impression Pacing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
liftoff.ai
Primary
Tier A
https://www.liftoff.ai/blog/maximize-spend-with-dynamic-impression-pacing/ ↗
Source Article
Smarter Spending, Stronger Results: Dynamic Impression Pacing
Smarter Spending, Stronger Results: The Power of Dynamic Impression Pacing
In mobile advertising, timing and efficiency are everything. Show an ad too soon, and you risk paying for impressions that won’t convert. Wait too long, and you might miss a valuable opportunity. For years, advertisers have r…
Also cited by
nature.com
https://www.nature.com/
2026-08-16
searchenginejournal.com
https://www.searchenginejournal.com/
2026-08-16
exchangewire.com
https://www.exchangewire.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
hearingreview.com
https://hearingreview.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
liftoff.ai
· Original study ↗
Methodology
A/B experiment over four weeks
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Dynamic Impression Pacing: 10% impression volume decrease. Source: liftoff.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impression-volume-decrease-10
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<blockquote cite="https://lighthousedata.io/data/impression-volume-decrease-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- impression volume decrease for Dynamic Impression Pacing<br><small>Source: liftoff.ai (2026) · <a href="https://lighthousedata.io/data/impression-volume-decrease-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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