B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of respondents citing factor for fundraising success for impact fundraising organizations (2025)
71% of respondents in ISSIMO's research study cited strong visual storytelling as one of the biggest factors affecting an organization's impact fundraising success.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ISSIMO
Primary
Tier B
https://issimo.co/why-successful-impact-fundraising-starts-with-the-right-story/ ↗
Source Article
ISSIMO Story Agency | Why Successful Impact Fundraising Starts With the Right Story
Start Impact Fundraising With Your Story
We all like a good David and Goliath story — seeing the underdog win the day. In the impact fundraising space, you may often feel like David being outmatched against much larger forces. It’s important to remember that David didn’t beat Goliath by being bigger…
Original Research
ISSIMO
· Original study ↗
Methodology
Attitudinal research study by ISSIMO
Methodology documented
Segmentation
IndustryFinTech
RegionNorth America
Cite this stat
Plain Text
impact fundraising organizations: 71% share of respondents citing factor for fundraising success. Source: ISSIMO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impact-fundraising-visual-storytelling-71
HTML Embed
<blockquote cite="https://lighthousedata.io/data/impact-fundraising-visual-storytelling-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of respondents citing factor for fundraising success for impact fundraising organizations<br><small>Source: ISSIMO (2025) · <a href="https://lighthousedata.io/data/impact-fundraising-visual-storytelling-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.