B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share citing strong brand story effective for impact fundraising organizations (2026)
68% of respondents from impact fundraising organizations cited a strong brand story as being effective in their fundraising efforts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
159
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ISSIMO Story Agency
Primary
Tier A
https://issimo.co/the-right-message-is-everything-in-impact-fundraising/ ↗
Source Article
ISSIMO Story Agency | The Right Message Is Everything in Impact Fundraising
Elements of Successful Impact Fundraising Messaging
We recently conducted an attitudinal research study across 34 countries and 159 organizations to learn more about the state of impact fundraising. The results were eye-opening and thought provoking. Case in point: When asked what the most effective…
Original Research
ISSIMO Story Agency
· Original study ↗
Methodology
Attitudinal research study across 34 countries and 159 organizations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
impact fundraising organizations: 68% share citing strong brand story effective. Source: ISSIMO Story Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/impact-fundraising-brand-story-68
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<blockquote cite="https://lighthousedata.io/data/impact-fundraising-brand-story-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share citing strong brand story effective for impact fundraising organizations<br><small>Source: ISSIMO Story Agency (2026) · <a href="https://lighthousedata.io/data/impact-fundraising-brand-story-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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