B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- logo recall accuracy for IKEA (2025)
30% of 156 Americans aged 50-70 perfectly drew IKEA's logo from memory in a Signs.com experiment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
156
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Signs.com
Primary
Tier C
https://studionoel.co.uk/why-is-brand-recognition-important ↗
Source Article
Why is Brand Recognition Important? - Studio Noel
The power of brand recognition: Why it matters
This might not come as a surprise, but brand recognition is the extent to which your brand is, well, recognised.
But, more than being a measure of recognition, it’s also a key driver of brand success. Ultimately, the more distinguished and recognisable …
Original Research
Signs.com
· Original study ↗
Methodology
Signs.com experiment asking 156 Americans aged 50-70 to draw logos from memory
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
IKEA: 30% logo recall accuracy. Source: Signs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-logo-drawing-30-percent
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<blockquote cite="https://lighthousedata.io/data/ikea-logo-drawing-30-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- logo recall accuracy for IKEA<br><small>Source: Signs.com (2025) · <a href="https://lighthousedata.io/data/ikea-logo-drawing-30-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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