B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- favorable view percentage for U.S. adults for Idris Elba as James Bond (2021)
43 percent of U.S. adults have a favorable view of Idris Elba being cast as the next James Bond.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,201
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
55
Freshness
86
Sources (4)
Morning Consult
Primary
Tier A
https://morningconsult.com/2021/10/15/james-bond-replacement-craig-elba/ ↗
Source Article
Survey: Idris Elba Is Fans' Top Pick to Be the Next James Bond
U.S. Audiences Want Idris Elba to Be the Next James Bond
Fans also hold a highly favorable view of Daniel Craig’s 007 portrayal
October 15, 2021 at 12:01 am UTC
Fans, bookies and pundits alike are already speculating about who will be the next James Bond following Daniel Craig’s final portrayal of 0…
Also cited by
pewresearch.org
https://www.pewresearch.org/
2026-08-16
news.gallup.com
https://news.gallup.com/
2026-08-16
americankahani.com
https://americankahani.com/
2026-08-16
Original Research
Morning Consult
· Original study ↗
Methodology
Survey conducted Oct. 11-13, 2021, among 2,201 U.S. adults, with a margin of error of 2 percentage points.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
U.S. adults for Idris Elba as James Bond: 43% favorable view percentage. Source: Morning Consult (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idris-elba-favorable-view
HTML Embed
<blockquote cite="https://lighthousedata.io/data/idris-elba-favorable-view" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- favorable view percentage for U.S. adults for Idris Elba as James Bond<br><small>Source: Morning Consult (2021) · <a href="https://lighthousedata.io/data/idris-elba-favorable-view" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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