B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- users citing privacy and security as top consideration for UK digital identity users (2025)
79% of users in the UK government's Digital Identity Sectoral Analysis cited privacy and security as their top considerations when choosing an identity verification method.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,561
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UK Government (Oliver Wyman, Survation, Perspective Economics)
Primary
Tier A
https://oneid.uk/news-and-events/what-is-bank-verified-identity ↗
Source Article
What Is Bank-Verified Identity? The Age Verification Method Users Actually Complete
Bank-verified identity is an age and identity verification method that confirms a person's details through their existing bank account. Instead of uploading a passport, taking a selfie, or submitting to a facial age estimation scan, the user logs into their bank through a secure Open Banking connect…
Original Research
UK Government (Oliver Wyman, Survation, Perspective Economics)
· Original study ↗
Methodology
UK government Digital Identity Sectoral Analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK digital identity users: 79% users citing privacy and security as top consideration. Source: UK Government (Oliver Wyman, Survation, Perspective Economics) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/identity-privacy-top-consideration-79
HTML Embed
<blockquote cite="https://lighthousedata.io/data/identity-privacy-top-consideration-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- users citing privacy and security as top consideration for UK digital identity users<br><small>Source: UK Government (Oliver Wyman, Survation, Perspective Economics) (2025) · <a href="https://lighthousedata.io/data/identity-privacy-top-consideration-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.