B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- share of subscription sites using deceptive patterns for subscription websites and apps (2024)
Nearly 76% of subscription websites and apps reviewed by ICPEN in 2024 employed at least one deceptive pattern.
- Source text mentions 'nearly 76%' in the main text and '76%' in the sources section.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
642
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ICPEN
Primary
Tier A
https://www.anotherwebispossible.co.uk/article/how-to-sell-without-sleaze ↗
Source Article
How to Sell Without the Sleaze
Original Research
ICPEN
· Original study ↗
Methodology
ICPEN review of 642 subscription websites and apps
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Cite this stat
Plain Text
subscription websites and apps: 76% share of subscription sites using deceptive patterns. Source: ICPEN (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icpen-dark-patterns-subscription-sites-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/icpen-dark-patterns-subscription-sites-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of subscription sites using deceptive patterns for subscription websites and apps<br><small>Source: ICPEN (2024) · <a href="https://lighthousedata.io/data/icpen-dark-patterns-subscription-sites-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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