B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$447,000,000
$447,000,000 -- acquisition enterprise value for IBM (Unica acquisition) (2010-08)
In August 2010, IBM acquired Unica for an enterprise value of $447 million.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$447,000,000
Unit
Currency Usd
Data Vintage
2010-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bowery Capital
Primary
Tier B
https://bowerycap.com/blog/marketing/rise-of-the-digital-marketing-suite-part-iii-deep-dive-ibm ↗
Source Article
Rise Of The Digital Marketing Suite – Part III (Deep Dive: IBM)
In Part II of our series on the rise of the digital marketing suite we laid the groundwork for who is currently operating in the space today and selling into the CMO suite. The market has grown substantially in just the past 5 years and today calls big players like Oracle, IBM, Microsoft, Adobe and …
Original Research
Bowery Capital
· Original study ↗
Methodology
M&A deal value reported in industry analysis of marketing suite consolidation
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
Channelcontent
Cite this stat
Plain Text
IBM (Unica acquisition): $447,000,000 acquisition enterprise value. Source: Bowery Capital (2010-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-unica-acquisition-price-2010
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<blockquote cite="https://lighthousedata.io/data/ibm-unica-acquisition-price-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$447,000,000</strong> -- acquisition enterprise value for IBM (Unica acquisition)<br><small>Source: Bowery Capital (2010-08) · <a href="https://lighthousedata.io/data/ibm-unica-acquisition-price-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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