57% -- consumers willing to change purchasing habits to reduce carbon footprint for global consumers (2025)

Name: Consumers Willing To Change Purchasing Habits To Reduce Carbon Footprint Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · IBM

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Attribution: IBM View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2025

Entity

global consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IBM Primary Tier C

https://www.teshadesign.com/blog/odrzivi-marketing-sta-je-zasto-je-vazan-i-kako-ga-pravilno-primenit… ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Održivi marketing: šta je, zašto je važan, i kako ga pravilno primeniti

Tradicionalan način poslovanja nije uvek bio blagonaklon prema životnoj sredini. A kako klimatske promene napreduju, potrošačima postaje sve teže da ignorišu ekološki uticaj svojih omiljenih kompanija. S tim u vezi, u ovom tekstu bavićemo se održivim marketingom, dakle – šta je, zašto je važan, i ka…

Original Research

IBM · Original study ↗

Methodology

IBM survey cited secondhand in Serbian-language blog post; original survey details not provided

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global consumers: 57% consumers willing to change purchasing habits to reduce carbon footprint. Source: IBM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-consumers-change-habits-carbon-footprint

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<blockquote cite="https://lighthousedata.io/data/ibm-consumers-change-habits-carbon-footprint" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- consumers willing to change purchasing habits to reduce carbon footprint for global consumers<br><small>Source: IBM (2025) · <a href="https://lighthousedata.io/data/ibm-consumers-change-habits-carbon-footprint" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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