B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- marketers citing data privacy concerns for marketers implementing app analytics solutions (2025)
72% of marketers cited data privacy concerns as a major challenge when implementing app analytics solutions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
App Analytics: Grow Users & Marketing ROI
Original Research
IAB
· Original study ↗
Methodology
IAB 2025 Mobile Marketing Report, as cited by applaunchpartners.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers implementing app analytics solutions: 72% marketers citing data privacy concerns. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-marketers-data-privacy-concern-2025
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<blockquote cite="https://lighthousedata.io/data/iab-marketers-data-privacy-concern-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- marketers citing data privacy concerns for marketers implementing app analytics solutions<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/iab-marketers-data-privacy-concern-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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