B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- roi increase for Digital advertising paired with TV (2019)
Digital advertising can generate an additional 50% ROI when paired with TV.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2019
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
IAB Australia
Primary
Tier B
https://www.iabaustralia.com.au/measureup-2019-making-marketing-budgets-work-harder/ ↗
Source Article
Making Marketing Budgets Work Harder
The IAB Australia has always been committed to presenting data and insights to help inform and educate our industry on using the right measurement and metrics to assess marketing investments. As part of this commitment, MeasureUp was born in 2017.
MeasureUp will be held again this year on Tuesday 29…
Original Research
IAB Australia
· Original study ↗
Methodology
Data from thousands of studies and hundreds of peer reviewed academic papers
Segmentation
IndustryMedia
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Digital advertising paired with TV: 50% roi increase. Source: IAB Australia (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-australia-measureup-2019-digital-vs-tv-roi
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<blockquote cite="https://lighthousedata.io/data/iab-australia-measureup-2019-digital-vs-tv-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- roi increase for Digital advertising paired with TV<br><small>Source: IAB Australia (2019) · <a href="https://lighthousedata.io/data/iab-australia-measureup-2019-digital-vs-tv-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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