B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- day 30 player retention rate for Hyper-casual mobile games (2025)
A hyper-casual mobile game typically retains fewer than 10% of players after day 30.
- threshold stated as 'fewer than 10%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://mobilegameauthority.com/types-of-recreational-mobile-games/ ↗
Source Article
Types of Recreational Mobile Games: Genres and Categories
Types of Recreational Mobile Games: Genres and Categories
The mobile gaming market encompasses dozens of distinct genre categories, each built around different player motivations, session lengths, and skill demands. Sorting through them matters because the genre a game belongs to determines nearly e…
Original Research
Adjust
· Original study ↗
Methodology
Cited from Adjust Mobile Gaming Report (mobile analytics firm); threshold stated as 'fewer than 10%'
Methodology documented
Segmentation
IndustryGaming
Cite this stat
Plain Text
Hyper-casual mobile games: 10% day 30 player retention rate. Source: Adjust (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hypercasual-day30-retention-adjust
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hypercasual-day30-retention-adjust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- day 30 player retention rate for Hyper-casual mobile games<br><small>Source: Adjust (2025) · <a href="https://lighthousedata.io/data/hypercasual-day30-retention-adjust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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