B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

57%

57% -- share of firms running hyhau surveys for high-growth PLG SaaS firms (2025)

2025  · Databox

57% of high-growth firms run 'How did you hear about us?' (HYHAU) surveys.

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Attribution: Databox View source
Lighthouse Research Team
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Source verified Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
high-growth PLG SaaS firms
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Databox Primary Tier B
https://arisegtm.com/blog/plg-saas-attribution-and-roi-measurement ↗
Confidence: 28/100 Vintage: 2025 Channel: Common Crawl
Source Article
PLG SaaS Attribution and ROI Measurement
Original Research
Databox · Original study ↗

Databox Beyond Attribution study, cited by AriseGTM

Methodology documented
IndustrySaaS Company SizeHigh-growth Channelcontent
Plain Text
high-growth PLG SaaS firms: 57% share of firms running hyhau surveys. Source: Databox (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyhau-surveys-high-growth-firms
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<blockquote cite="https://lighthousedata.io/data/hyhau-surveys-high-growth-firms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of firms running hyhau surveys for high-growth PLG SaaS firms<br><small>Source: Databox (2025) · <a href="https://lighthousedata.io/data/hyhau-surveys-high-growth-firms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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