B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

78%

78% -- lead qualification accuracy for human sales reps (2025)

2025  · Forrester

Human sales reps average 78% accuracy in identifying sales-ready leads.

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Attribution: Forrester View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
human sales reps
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
https://bizaigpt.com/blog/lead-scoring-ai-in-memphis ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
Lead Scoring AI in Memphis: The Complete 2026 Guide
Original Research
Forrester · Original study ↗

Forrester 2025 citation from vendor blog

Methodology documented
Industryai_ml
Plain Text
human sales reps: 78% lead qualification accuracy. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/human-rep-lead-qualification-accuracy-2025
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<blockquote cite="https://lighthousedata.io/data/human-rep-lead-qualification-accuracy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- lead qualification accuracy for human sales reps<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/human-rep-lead-qualification-accuracy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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