B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of zombie apps for apps in app stores (2026)
Over 80% of apps in the app stores are zombie apps that are barely ever downloaded.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/app-launch-fails-marketing-lessons-from-case-studies/ ↗
Source Article
App Launch Fails: Marketing Lessons from Case Studies
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot data as cited by secondary source; 'over 80%' midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps in app stores: 80% share of zombie apps. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-zombie-apps-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-zombie-apps-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of zombie apps for apps in app stores<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-zombie-apps-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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