B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- marketers agreeing shorter urls improve engagement for marketers (2025)
77% of marketers agree that shorter URLs improve user engagement.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://rytinco.com/blog/shortlinks-power-business-engagement ↗
Source Article
In today’s fast-paced digital world, where attention spans are shorter than ever and every character counts, businesses need tools that make sharing information seamless and effective. Whether you’re posting on social media, running email campaigns, or distributing printed materials, the way you pre…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 77% marketers agreeing shorter urls improve engagement. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-shorter-urls-engagement
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<blockquote cite="https://lighthousedata.io/data/hubspot-shorter-urls-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- marketers agreeing shorter urls improve engagement for marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/hubspot-shorter-urls-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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