B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- organic traffic decline for HubSpot (2025)
HubSpot lost 70% to 80% of its organic traffic in an analysis of AI Overviews impact.
- Attributed to an unnamed AI Overviews impact analysis
- Source reported as a range (70–80%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (3)
organicseo.org
Primary
Tier C
https://organicseo.org/blog/seo-performance-kpis-attribution-measurement ↗
Source Article
Tracking SEO Performance: KPIs, Attribution & What to Measure
Tracking SEO Performance: KPIs, Attribution, and What to Actually Measure
One site's Search Console performance report showed impressions climbing 27.56% year-over-year while clicks fell 36.18%, and CTR dropped from 5.98% to 3.35%—all while average rankings improved by 14.01%.
Tracking SEO Performan…
Also cited by
Revit Digital
https://revitdigital.co/google-universal-cart/
2026-09-15
B2SMB Institute
https://b2smbi.com/the-river-is-burning/
2026-09-28
Original Research
organicseo.org
· Original study ↗
Methodology
Range 70–80%; midpoint 75 extracted per normalization. Organic traffic loss attributed to AI Overviews in an unnamed analysis cited by the article; article undated, vintage estimated at 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot: 70% organic traffic decline. Source: organicseo.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-organic-traffic-decline-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/hubspot-organic-traffic-decline-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic traffic decline for HubSpot<br><small>Source: organicseo.org (2025) · <a href="https://lighthousedata.io/data/hubspot-organic-traffic-decline-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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