B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.4%
4.4% -- job posting mention share for HubSpot (2026)
HubSpot is mentioned in 4.4% (135 mentions) of demand generation job postings.
- The source text shows internal inconsistencies elsewhere (e.g. Zoho listed as 1.2% and 0.0% in different sections).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandGen Insider
Primary
Tier C
https://demandgeninsider.com/compare/zoho-crm-vs-hubspot/ ↗
Source Article
Zoho CRM vs HubSpot: 2026 Comparison
Zoho CRM vs HubSpot: CRM Comparison for SMBs
Zoho wins on price for teams that need a full CRM and marketing suite. HubSpot wins on usability, content tools, and a stronger ecosystem of integrations.
Quick Comparison
| Feature | Zoho CRM | HubSpot |
|---|---|---|
| Free Tier | Free for up to 3 users…
Original Research
DemandGen Insider
· Original study ↗
Methodology
Site's own analysis of demand generation job postings; internal secondary data (site also cites an inconsistent 0.0% figure elsewhere, suggesting data quality issues)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HubSpot: 4.4% job posting mention share. Source: DemandGen Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-demand-gen-job-postings-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hubspot-demand-gen-job-postings-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- job posting mention share for HubSpot<br><small>Source: DemandGen Insider (2026) · <a href="https://lighthousedata.io/data/hubspot-demand-gen-job-postings-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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