B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- marketers saying data enhances roi share for Marketers using data and analytics (2026)
30% of marketers say using data enhances ROI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.chatterbuzzmedia.com/guide/digital-marketing-services/ ↗
Source Article
Complete Digital Marketing Services Guide for Mid-Market Companies | Chatter Buzz
You’ve probably noticed digital marketing isn’t just an option anymore. It’s the heartbeat of modern business growth.
Whether you’re a startup trying to make your mark or an established brand ready to scale, your online presence determines how far and how fast you grow.
In this guide, you’ll learn e…
Original Research
HubSpot
· Original study ↗
Methodology
Cited via Chatter Buzz Media from HubSpot research on analytics benefits; no survey date or sample size given in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using data and analytics: 30% marketers saying data enhances roi share. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-analytics-roi-enhancement-share
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<blockquote cite="https://lighthousedata.io/data/hubspot-analytics-roi-enhancement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketers saying data enhances roi share for Marketers using data and analytics<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-analytics-roi-enhancement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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