B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
500
500 -- media placements for HOVERAir (2024)
Proper Propaganda drove over 500 media placements for HOVERAir across tech, mainstream, and sports-centric outlets during their mandate.
- The source states 'over 500 media placements' / 'covered over 500 times'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
500
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Proper Propaganda
Primary
Tier B
https://properpropaganda.net/hoverair-case-study/ ↗
Source Article
Hoverair Case Study 2024 | Public Relations for Technology Companies
CASE STUDY/HOVERAIR
, Cupertino, California
and scaling
a brand
HIGHLIGHTS
Gained 10 percent share of voice in the first year, and 56 percent versus the biggest competitor during the launch of new products in the second year.
Drove over 500 media placements in tech, mainstream, and sports-centric ou…
Original Research
Proper Propaganda
· Original study ↗
Methodology
PR agency case study; cumulative earned media placements over two-year mandate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HOVERAir: 500 media placements. Source: Proper Propaganda (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hoverair-media-placements-500
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hoverair-media-placements-500" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>500</strong> -- media placements for HOVERAir<br><small>Source: Proper Propaganda (2024) · <a href="https://lighthousedata.io/data/hoverair-media-placements-500" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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