B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- demand increase per rating star for hotel online ratings (2025)
An increase of one star in a hotel's online rating can result in a 26% to 29% increase in demand.
- Reported as a range of 26% to 29%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Wall Street Journal
Primary
Tier C
https://www.optiisolutions.com/blogs/everything-you-thought-you-knew-about-housekeeping-managementbu… ↗
Source Article
Everything You Need to Know About Housekeeping Management
With guest-room cleanliness directly tied to a hotel’s financial success, housekeeping operations are one of the most important functions in a hotel. But how much do you actually know about the department’s inner workings? Find out some surprising facts about housekeeping operations, and how you can…
Original Research
Wall Street Journal
· Original study ↗
Methodology
Range 26%-29% reported; midpoint used. Cited from Wall Street Journal research on hotel ratings and demand.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel online ratings: 26% demand increase per rating star. Source: Wall Street Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-rating-star-increase-demand-26-29
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hotel-rating-star-increase-demand-26-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- demand increase per rating star for hotel online ratings<br><small>Source: Wall Street Journal (2025) · <a href="https://lighthousedata.io/data/hotel-rating-star-increase-demand-26-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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