B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36.3%
36.3% -- share of hotel homepages without structured data for hotel homepages (2026)
According to a 2026 Hotelrank.ai study of 121,425 hotel homepages, 36.3% have no structured data at all.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
121,425
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hotelrank.ai
Primary
Tier C
https://www.dhihospitality.com/post/your-hotel-is-ranking-on-google-and-missing-from-chatgpt ↗
Source Article
Hotel AI Visibility: Are You Missing from ChatGPT?
April 24, 2026
Travel research now begins with an AI query for 60% to 75% of consumers, shifting discovery away from traditional search engines and OTAs. Hotels not appearing in AI responses from platforms like ChatGPT, Gemini, or Perplexity are losing significant consideration share before a guest …
Original Research
Hotelrank.ai
· Original study ↗
Methodology
Study of 121,425 hotel homepages by Hotelrank.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel homepages: 36.3% share of hotel homepages without structured data. Source: Hotelrank.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-homepages-no-structured-data
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hotel-homepages-no-structured-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.3%</strong> -- share of hotel homepages without structured data for hotel homepages<br><small>Source: Hotelrank.ai (2026) · <a href="https://lighthousedata.io/data/hotel-homepages-no-structured-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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