B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- missed guest reengagement opportunities rate for hotel groups (2026-02)
Siloed guest data across hotel operational areas prevents hotel groups from capturing up to 20% of guest re-engagement opportunities.
- Source states 'up to 20%'
- Based on Ireckonu customer data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ireckonu
Primary
Tier A
https://ireckonu.com/article/hotel-groups-miss-out-20-of-guests-due-to-data-silos-new-ireckonu-data-… ↗
Source Article
Hotel Groups Miss Out 20% of Guests Due to Data Silos, New Ireckonu Data Shows
Hotel Groups Miss Out 20% of Guests Due to Data Silos, New Ireckonu Data Shows
February 18, 2026
- Ireckonu’s data shows that 1 in 5 guest profiles does not include a room reservation, which makes them invisible in the hotel PMS and limits loyalty and revenue opportunities.
- Venues, Ireckonu’s powe…
Original Research
Ireckonu
· Original study ↗
Methodology
Analysis of guest profile data from large hotel group customers using Ireckonu's Venues CDP feature
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel groups: 20% missed guest reengagement opportunities rate. Source: Ireckonu (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-guest-data-silo-missed-opportunities-2026
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<blockquote cite="https://lighthousedata.io/data/hotel-guest-data-silo-missed-opportunities-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- missed guest reengagement opportunities rate for hotel groups<br><small>Source: Ireckonu (2026-02) · <a href="https://lighthousedata.io/data/hotel-guest-data-silo-missed-opportunities-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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