B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- in game ad viewability for Hot Wheels (2025)
Hot Wheels achieved a 90% in-game ad viewability rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
83
Source
Eskimi
Primary
Tier A
http://www.eskimi.com/?_cp=full&_cf=footer&_tm=1527504137 ↗
Source Article
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Original Research
Eskimi
· Original study ↗
Methodology
Eskimi Global Benchmarks 2025
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Hot Wheels: 90% in game ad viewability. Source: Eskimi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hot-wheels-in-game-ad-viewability-90-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hot-wheels-in-game-ad-viewability-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- in game ad viewability for Hot Wheels<br><small>Source: Eskimi (2025) · <a href="https://lighthousedata.io/data/hot-wheels-in-game-ad-viewability-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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