B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- share of homebuyers starting search online for US homebuyers (2025)
According to the National Association of Realtors, 93% of homebuyers start searching online.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://www.heyy.io/blog/real-estate-chatbot ↗
Source Article
Chatbot for Real Estate: Generate Leads and Close Sales With AI Chatbots
Chatbot for Real Estate: Generate Leads and Close Sales With AI Chatbots
It's 11:47 PM on a Tuesday night.
A potential buyer named Sarah is lying in bed, scrolling through property listings on her phone. She's been house-hunting for three months, and she just found THE house. The one with the perfec…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US homebuyers: 93% share of homebuyers starting search online. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyers-start-search-online-nar
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<blockquote cite="https://lighthousedata.io/data/homebuyers-start-search-online-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of homebuyers starting search online for US homebuyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/homebuyers-start-search-online-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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