B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of homebuyers identifying listing photos as most important online factor for US homebuyers (2025)
According to the National Association of Realtors, 85% of homebuyers identify listing photos as the most important factor when evaluating a property online.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://rickyallen.com/blog/why-professional-photography-is-a-must-when-selling-your-santa-fe-proper… ↗
Source Article
Why Professional Photography is a Must When Selling Your Santa Fe Property | Blog | Ricky Allen, Cathy Griffith & Tara Earley
By Ricky Allen-Tara Earley Group
Buyers in today's market make decisions before they ever schedule a showing. According to the National Association of Realtors, 85% of homebuyers identify listing photos as the most important factor when evaluating a property online, and 96% of buyers begin their sea…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited to National Association of Realtors; secondary citation on real estate agent blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US homebuyers: 85% share of homebuyers identifying listing photos as most important online factor. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyers-listing-photos-most-important
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<blockquote cite="https://lighthousedata.io/data/homebuyers-listing-photos-most-important" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of homebuyers identifying listing photos as most important online factor for US homebuyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/homebuyers-listing-photos-most-important" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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