B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
95%
95% -- share of homebuyers beginning property search digitally for US homebuyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://realogixs.com/how-to-design-a-real-estate-website ↗
Source Article
How to Design a Real Estate Website That Generates Leads.
×
Posted by
Daniel Carter
In today’s digital-first world, your real estate website isn’t just a digital business card — it’s your most powerful sales engine. For real estate agents, brokers, and firms, a well-optimized site can turn casual browsers into committed buyers. But to make that happen, you…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors by secondary blog
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US homebuyers: 95% share of homebuyers beginning property search digitally. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyers-digital-search-nar
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<blockquote cite="https://lighthousedata.io/data/homebuyers-digital-search-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of homebuyers beginning property search digitally for US homebuyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/homebuyers-digital-search-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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